S2 Ep3 The Problem With The "Sexy Sell"
Description
In this week’s episode of The Mirror, I dive deep into a marketing pattern many of us have unknowingly fallen into: the sexy sell. You know, the polished promise that gets instant attention: “Book out your services,” “Hit 10k months,” or “Grow your dream audience overnight.”
But what happens when those promises don’t quite match the depth, nuance, and truth of what we actually do?
I unpack how using a “sexy sell” can feel great at first: the validation, the sales, the quick wins, but over time, it starts to feel sticky, misaligned, and hard to sustain. Because when our marketing sells something it can’t fully deliver, it creates disconnection, both for us and the people we’re here to serve.
This episode is an honest exploration of what happens when marketing loses its integrity, how to rebuild that trust, and why the future of marketing isn’t in selling what’s shiny, but in sharing what’s true.
And I've explored that further in this week's Substack.
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